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https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/a827b9d6-2911-4001-97d2-d9cdc3456bcf/IMG_3640+1.png Work https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/aeb079ba-7b5f-44c3-a949-1af4059e56c5/IMR+Stage.png Work https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/e36c08a3-b6ee-475f-ad8a-3fdea6f94cb4/Banner.png Work https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/2ec4bec3-6e65-48a4-b696-9df9fe39c99b/Poster.png Work https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/d313bfc7-2f70-4eaa-be2f-9fc72383308f/Bear+Preview+pic.png Work https://www.jakeoehlerdesign.com/work-1 daily 0.75 2025-09-15 https://www.jakeoehlerdesign.com/work-1/clouds monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/0437d50a-2dbe-4b54-a5a8-79ae811663de/cloud+moodboard.png 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https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/8e3fe4a7-5bb0-4681-bbc5-d56342a8864a/116-117.png Work - Clouds In spreads like this one the typography is mimicking the action of the cloud pictured, such as tumbling down the page and breaking apart. https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/cd84d9e8-8874-494e-a77e-c0c8547da0cd/1732047150985-faa3ff0d-aa7e-45d3-ba3d-cbb1ca0b6bb3_2.jpg Work - Clouds As you turn the page... https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/46f3d3f6-b943-4753-adae-5662458de60c/158-159.png Work - Clouds Often in the first spread about a type of cloud, I left the typography for later pages in the sequence. https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/f9294eb5-4316-4104-9d02-be3eb6fcecdb/1732047150985-faa3ff0d-aa7e-45d3-ba3d-cbb1ca0b6bb3_3.jpg Work - Clouds It's like watching the clouds slowly change shape, https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/9393e108-2d1b-489c-9481-e73c130e3e4e/160-161.png Work - Clouds In this instance the image is already fairly symmetrical and on a grid so I made sure the text was also symmetrical and on a grid. https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/9eaf90dd-cbb0-4a8c-aa73-579da78a0a01/1732047150985-faa3ff0d-aa7e-45d3-ba3d-cbb1ca0b6bb3_4.jpg Work - Clouds or like diving through a foggy cloud structure. https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/9a45ec5d-c38b-4477-acef-9104c838be04/8-9.png Work - Clouds Another spread with very little type, this time the description is spread throughout the next couple pages to give an airy and light reading experience for the very airy and light cloud it is describing. https://images.squarespace-cdn.com/content/v1/670983031e87b57d17d1dbc2/3bacce5a-1de4-4046-bfb5-53c5eafe7c4b/10-11.png Work - Clouds 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